Case studies Archive

Feb 11, 2021
Repsol: Communicating the journey to net-zero emissions
In December 2019 Repsol became the first major oil and gas company to announce a commitment to achieving net-zero emissions by 2050. Since then, other major European energy companies have made similar announcements. When revealing the goal, it was important to talk about not just the end-objective but also the steps the company will take to get there, explains Ramon Álvarez-Pedrosa, head of IR at Repsol, in a best practice video conducted in the run-up to the ...
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Feb 10, 2021
Borregaard takes low-key approach when discussing role in fight against Covid-19
Last year many companies found themselves suddenly working as part of the Covid-19 relief effort given their specialties in certain areas.  One example is Borregaard, the Norwegian chemicals company. Two smaller parts of its business – bioethanol and sodium hypochlorite – are used in disinfectant products, particularly ethanol, which is used in hand and equipment sanitizer. In a best-practice interview, conducted in the run-up to the ...
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Feb 04, 2021
ESG focus accelerating in Brazil, says Agnes Blanco Querido of Morrow Sodali
As investors up their focus on ESG, Brazilian companies are finding themselves more and more in the spotlight.  Home to 60 percent of the Amazon rainforest, Brazil (and its issuers) will always be at the center of discussions around climate change. The Covid-19 pandemic and Black Lives Matter movement, meanwhile, have thrown renewed attention on Brazil’s high level of social inequality.  Last year investors ...
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Jan 29, 2021
Nestlé: Managing investor communications through the Covid-19 pandemic
At the onset of the Covid-19 pandemic, investors and analysts realized their models needed revising and asked for a lot of granular detail, explains John Armstrong, IR manager at Nestlé, in a best practice interview with IR Magazine.  The firm managed to maintain its guidance during this period, helping to set expectations for the market at a disruptive time. While Nestlé aims to keep up with best practices, it also focuses on simple rules to main...
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Jan 26, 2021
IR budgets drop by 16 percent as companies rein in costs during pandemic, finds global survey
Investor relations budgets declined notably over the last year as companies responded to the Covid-19 pandemic, according to new research from IR Magazine.  The average budget, excluding staff costs, dropped 16 percent to $329,000, finds the IR Magazine Global Investor Relations Practice Report 2020.  The report is based on a global survey of more than 900 IR professionals, with responses collected between the first and third quarters of 2...
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Jan 15, 2021
The week in investor relations: ICE’s former IR lead, incoming SEC chair and voting for diversity
– The DealBook newsletter from The New York Times focused on the political ‘entanglements’ of the NYSE and parent company Intercontinental Exchange (ICE), where Senator Kelly Loeffler, the Georgia Republican who lost her seat in last week’s run-off election, previously led investor relations. Looking at the hefty political donations from Jeffrey Spre...
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Dec 22, 2020
Why the winners won: IR Magazine Awards – Canada 2020
On October 19, the Canadian IR community logged in to join the first ever virtual IR Magazine Awards – Canada. Hundreds of people tuned into the event, which built on the success of the virtual IR Magazine Awards in the US and Europe. There were 27 trophies presented on the night, each with an acceptance speech. In the article below, we highlight many of the winners’ stories and hear how these leading IR teams have navigated the Covid-19 pandemic. Winners...
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Dec 14, 2020
Why the winners won: IR Magazine Awards – US 2020
From introducing your new CFO virtually to completing a merger almost a year later than expected (and in the midst of a global pandemic) or working out the best way to stream robot surgery on a cadaver, US IR professionals have been facing the old, new and unusual challenges thrown up by 2020. In a virtual awards event held in September, the top IR teams were revealed from across the US, with winners named either in the researched categories – decided by a survey ...
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Dec 14, 2020
Why the winners won: IR Magazine Awards – Europe 2020
In the year that IR truly went virtual, it was only fitting that the IR Magazine Awards – Europe did the same. In October we held our first virtual awards for the European IR community, featuring video acceptance speeches, real-time competitions and 29 prizes for the best IR practitioners in the region. As with other IR Magazine Awards, the gongs were split into two categories. In the awards-by-research categories, the runners-up and winners were decided by a surv...
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