Is image everything? IR officers are paying for perception audits to find out
American television viewers may remember an advertising campaign a few years back starring tennis great Andre Agassi. In the ads, Agassi hawks a Nikon camera with the tagline Image is everything.Well, if Agassi ever loses the zing from his backhand, he may have a future on Wall Street. Thanks to the increasingly-popular perception audit, image appears to be everything in the financial markets these days.Perception audits - otherwise known as investor group surveys, program marketing campaigns,
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