Nick Woods from M: Communications on using social media to your advantage

Feb 01, 2013
<p>Video interview from the Euro Leaders Winter Think Tank 2012</p>

M: Communications consultant Nick Woods talks about how companies can take advantage of social media. Citing HSBC as an example, he explains how the bank managed a crisis using social media – as well as traditional outlets – not only to keep customers informed, but also to get customers, and crucially the media, back on side.

 

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