Ray Kerins underlines why it’s vital for company spokespeople to monitor and take part in blogs
It is important for companies that only the right information about their products and activities is out on the market, according to Ray Kerins, vice president of worldwide communications at Pfizer. As such, IR departments should spend time not only monitoring blogs that deal with their company, but also engaging with such blogs to ensure the organization’s message stands out online, he says.
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