In search of blog intelligence

Apr 01, 2007
<p>With blogs having far more credibility than chat rooms ever did, IROs are beginning to monitor blogs about their company.&nbsp; Influential bloggers can affect a company's reputation and even stock price so a company's disclosure policy should cover comments posted on blogs.</p>
Paul Blalock has his morning reading: the Wall Street Journal and the New York Times, of course. But, just as importantly, the senior vice president of IR at New York-based Sirius Satellite Radio goes online. ‘I log on to a couple of blogs in the morning –

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