Social media at Intel’s IR department

Mar 19, 2010
<p>Peter Schuman, Intel&rsquo;s IR manager, discusses how the company uses online videos to connect with the public</p>

Social media at Intel are a big deal, according to the chip manufacturer’s IR manager Peter Schuman. He says the company’s website hosts a section dedicated to educating investors on current issues and events. Within this education center, executives who are central to Intel’s IR department are featured in numerous videos addressing key topics, like earnings.

Schuman says Intel is using social media platforms like Twitter and the firm’s own website to publicize Intel’s press releases and promote social sharing of company news and information.

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