Having a blog allows us to experiment with different types of content to share with investors
Blogs are powerful investor education tools, but largely underused. So why did Twitter’s IR team start one?
The value of a stakeholder-facing blog is easy to see, with companies of all sizes publishing personally authored content to provide context and detail around company news. They can also help manage a company’s wider reputation, canvas stakeholder opinion and support a firm’s investment proposition. Not every company publishes a blog, however, and rarer still are those that write for their investment communities specifically. But an IR blog offers great potential for companies to add
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Laurie Havelock
Laurie has been part of the IR Magazine team for more than a decade, starting out as a reporter and research editor before becoming editor in 2023. He was previously acting business editor at the i newspaper and deputy business editor at The Daily...
