IR teams haven’t always taken advantage of multimedia technology, but their days as tech agnostics may be ending as new opportunities become clear
It’s safe to say that multimedia technology and IR have not always been natural bedfellows – and one of the key reasons is the all-important human interaction and engagement required to do investor communications effectively, says John Gollifer, general manager of the UK’s IR Society. ‘That’s why we still call it investor relations,’ he states firmly. But he and other professionals also recognize that multimedia tools can help teams ‘bring stories to life’ and achieve other
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Andrew Holt
Reporter
