The UK is emerging as the leader in web IR. BP, British Airways, Shell and Iceland go under the microscope
When British Airways launched the company's new web site aimed at private investors in February of this year, there were dark mutterings about privileged disclosure and discrimination. But it wasn't like that. In fact BA was one of the first to take the step of grouping together the information most frequently sought by smaller, retail investors. 'We try to direct private investor traffic to that corner of the site for information that they are particularly interested in,' explains BA's Caroline
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