Swiss retail investors' appetite for shares
It came as a big surprise to the Swiss financial market. A survey by the Swiss Banking Institute at the University of Zurich revealed that virtually overnight Switzerland had become a nation of shareholders, beating the US in direct ownership of stocks. Switzerland used to be regarded as an underdeveloped country when it came to individual equity investments. The prevailing view was that the conservative Swiss preferred the safety of savings accounts and bonds. Along with the recent surge
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