Creative approaches to branding, annual reports and investor presentations
Clear, creative thinking is not just a way to stay ahead of the pack; it’s mandatory just to keep up. And the pressure never stops – most IR teams update their web site daily, while others say they think about the next annual report as soon as this year’s gets back from the printers. But creativity alone isn’t enough. It has to go hand in hand with consistent messaging. Smart companies are finding ways to differentiate themselves while staying faithful to core values
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