Anonymous online chatter from outsiders or your own employees can harm your business and even affect stock price, and needs careful handling
Information circulates on the internet in many unofficial forms, including message boards, chat rooms and blogs. These beehives of web chatter are havens for rumor, innuendo and outright lies. Hidden behind assumed identities, anyone is free to lurk – and post. And that presents companies with a challenge: how to counter untruths before they impact both business and investment.Every negative so-called ‘John Doe’ posting is as unique as each John Doe’s motive. Some postings
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