A look at companies at the forefront of online IR, and the principles underpinning their success
Investor relations professionals are being challenged by the need to find new ways to market their companies to shareholders and potential investors while ensuring they remain as transparent as possible. The companies described in this article are just a few examples of investor relations strategies obeying the new laws of IR - investor relationship management, value-added information, content control and timeliness. As methods of shareholder communication become more diverse, it will be more
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