Getting out the message

In the online world, less is sometimes more. Many IR teams, however, are taking the opposite approach, aggressively adding new features such as video webcasts, interactive annual reports and RSS feeds to their web sites. The result is often a more complete company story than plain black-and-white financial data can provide. In the early days of online annual reports, most companies would simply make a PDF version of the print annual and make it available for downloading. The majority