AI is already being applied to targeting, but accuracy could be improved further with higher-quality data
Which areas of IR activity stand to gain the most from AI technology? When IR Magazine ran a poll on this topic last year, IROs placed investor targeting in second place, behind only Q&A prep.
But the survey also asked in which areas of IR activity it would be most difficult to implement AI. Here, investor targeting also figures, coming third behind financial reporting and scenario planning.
To sum up, IROs view AI as potentially having a major impact on their targeting capabilities, but
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Tim Human
Events editor
