IR papers: Future is bright for corporate Twitter jockeys

Companies often avoid disclosing bad news through social media, but a new study reveals that posting modestly disappointing earnings results on Twitter can actually dampen a negative price reaction. The effect is strongest for firms with the highest retail ownership. ‘Posts on Twitter increase the price reaction to earnings news,’ explains study author Dr Pawel Bilinski, associate professor in accounting at the University of London. ‘[Tweets] also boost positive earnings news.’ Combing