Dynamic tools help investors interact and boost engagement
Q4, a provider of IR website technology, believes in the importance of effective IR websites in communicating with investors.
Tiffany Regaudie, Q4 content marketing manager, says digital communications are a two-way street and an IR website should reflect a desire to have a conversation with investors. The company observes that social media platforms are excellent tools for participating in investor conversations – but so is the website itself.
‘We know fake news was a main topic of discussion for 2016, but the reality is that social media is now a primary source of (real) news for many people,’ Regaudie says.
According to a new survey by Pew Research Center, 62 percent of adults in the US get their news on social media, up from 49 percent in 2012. Regaudie therefore suggests that social feeds deserve some ‘prime real estate’ on the IR homepage so ‘investors can easily consume your news. ‘Why Invest’ pages are seeing an increase in demand for IR websites, because they are a great way to highlight your company’s key metrics using dynamic charts and graphs.’
Regaudie adds that websites featuring trading metrics, growth opportunities and sustainable initiatives with dynamic charts and graphs allow for an ‘easy breeze’ through the information.
‘Dynamic tools and feeds that help investors interact with your information will boost engagement and functionality on your website,’ she concludes.
