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Jun 30, 2002

Leader: Jerks & creeps

The late Stephen Jay Gould made his name with the theory of punctuated equilibrium, the idea that evolution happens in sudden leaps, not slowly and gradually

The late Stephen Jay Gould made his name with the theory of punctuated equilibrium, the idea that evolution happens in sudden leaps, not slowly and gradually. The opposing camp of Darwinists called it 'evolution by jerks', with Gould countering 'evolution by creeps'. In light of the current explosive evolution of investor relations, we have to ask, are IROs jerks or creeps? Gould believed a species quickly advances to its optimum state and stays that way until it is replaced - think dinosaurs.

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