Messenger apps are increasingly used for business – including IR, it turns out: some Chinese companies are using WeChat to communicate with buy-side contacts
Snapchat, WhatsApp, Facebook’s Messenger: the world of instant messaging has come a long way since the days of dial-up – as far as messaging apps for IR, in fact. And while the concept might seem strange to readers in the US and Europe, in Asia services such as WeChat are gaining ground. Suki Wong, head of IR at Anta Sports, has been using the Tencent-owned chat app – which passed the 700 mn monthly user mark in April – for the past three years. ‘We use it to communicate
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Garnet Roach
An award-winning journalist, Garnet Roach joined IR Magazine in October 2012, working on both the editorial and research sides of the publication. Prior to entering the world of investor relations, her freelance career covered a broad range of...
Deputy editor
