Keep track of which organizations are spending time on your corporate website
You are analyzing the traffic on your website when you notice a hedge fund well known for unseating board members has been visiting regularly, and spending lots of time on the directors’ bios page. Checking in with your contacts, you find there are rumors about a potential campaign against your company.As a result, management immediately sets about addressing the negative sentiment in the market, while you are lauded a hero for spotting the trouble in advance. All this could be possible with
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Tim Human
Senior reporter
