The new word in press releases is interactive
It used to be the news wasn't really new. By the time the average individual investor got wind of your corporate news it had already been digested, interpreted and filtered by the entire news media. And the Street had already acted on it. Yesterday.Today, news is truly new and the investment playing field is level. All it takes is a few deft clicks from a computer mouse in the IR department (plus a little magic from the wire service company) to electronically disseminate a news release directly
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