An ‘elevator pitch’ video could offer a distinctly powerful way of getting facts to investors, says RWE
Though online video is currently enjoying a heyday as a way of engaging with investors, companies have yet to settle on a format that works as well as traditional communications or face-to-face meetings. Some might provide recordings of earnings calls or roadshow dates, while others use the format to show footage of factories or offices, providing extra financial color to their IR. At German utilities company RWE, meanwhile, videos are used to provide short and current content that explains earnings,
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Laurie Havelock
Laurie has been part of the IR Magazine team for more than a decade, starting out as a reporter and research editor before becoming editor in 2023. He was previously acting business editor at the i newspaper and deputy business editor at The Daily...
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