The next wave in IR web sites: personalization
When National Investor Relations Institute editor William Mahoney wrote his book Investor Relations - the Professional Guide to Financial Marketing and Communications, he discussed relevant technological trends. He didn't go into the personalization of IR web sites. In 1991, who would have expected him to do that? On the other hand, who would have expected KC and the Sunshine Band to still be performing disco music or the Rams and the Titans in the Super Bowl at the start of a new century?
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