Online chatter can have a real impact on your stock
The web site messengers were bearing bad news: a highly popular cold remedy was not as effective as pharmaceutical company Quigley (www.quigleyco.com) claimed. Furthermore, the underlying science was scientifically tainted, and the company directors were morally tainted. The threat became so significant that chairman Guy Quigley himself replied electronically.
Other companies large and small have been similarly stung by bulletin board chicanery, but the Quigley episode was different. For one
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