Singing the same song

Remember the early days of the web? Corporate web sites were often a mish-mash of content from a range of departments just slammed together in a common space. Try comparing it to the other materials sent out by the company and you'd wonder if you'd got the right address. Thankfully, things have moved on. The heady early days of the web and its 'slam-it-up-there' philosophy have largely disappeared. Electronic material has been gradually absorbed into the wider corporate branding ethic. Indeed,