Advice on institutional targeting and updating the IR web site
Q - We’re in the process of boosting our institutional outreach and it’s proving quite a challenge to determine which institutions we should be meeting. Our budget is fairly limited but one of our main IR goals this year is to attract new institutions into the stock to offset some recent hedge fund activity. Any tips on ensuring we’re approaching the right fund managers? A - Start by analyzing your existing base of institutional investors. There are several database
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Hulus Alpay
Hulus Alpay is senior vice president of New York-based IR and PR firm Makovsky & Company.
