When Sound Energy wanted a better way to communicate with its retail shareholders, it developed a new, WhatsApp-style chat tool to replace the conference call
‘The investor base we deal with tends to be very much of a retail nature, which means lots of investors,’ says Sarah Dees, head of IR at Sound Energy. Tired of forking out anything up to £10,000 ($13,000) a pop to hold a conference call for 500 people or so, often running at more than two hours but allowing only one member of the C-suite to answer questions at a time, the gas company teamed up with Oliver Dean and MK21 to create something new.
‘We were looking for a new way to communicate
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Garnet Roach
An award-winning journalist, Garnet Roach joined IR Magazine in October 2012, working on both the editorial and research sides of the publication. Prior to entering the world of investor relations, her freelance career covered a broad range of...
Deputy editor
