Online chat and collaboration starting to imbue enterprise software for IR
Darrell Heaps, founder and CEO of Q4, a market intelligence and investor engagement firm based in Toronto, and Adam Frederick, Q4’s senior vice president, intelligence, discuss how elements like chat and collaboration are being used for IR website management, surveillance and targeting.
Frederick covered some of the same themes a recent webinar with Matt Danziger, director of IR at Linked.
Look for part one of this IR Magazine interview, in which Heaps and Frederick discuss the how artificial intelligence is transforming IR.