IROs say that retail investors are increasingly using alternative channels to find their companies
Finfluencers weren’t part of Eugeniu Baltag’s original IR plan. But he says markets have changed – and digitalization has changed IR. Especially for companies with a strong retail following like Purcari, the multi-award-winning Moldovan winery, where he serves as investor relations director. ‘We are living in a very dynamic world, and digitalization is part of our daily life,’ he states. ‘Right now, the entire IR communication is shifting.’
Traditional forms of IR engagement
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Garnet Roach
An award-winning journalist, Garnet Roach joined IR Magazine in October 2012, working on both the editorial and research sides of the publication. Prior to entering the world of investor relations, her freelance career covered a broad range of...
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Noemi Distefano
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