Wonders of the Web

A place on the Internet has become an essential part of corporate communications for thousands of companies across the globe. At first look, the concept of having a good site seems reasonably straightforward to the IR officer: gather some company data, put it in an attractive and useful package and hand it all to a 'techy' who knows what to do. A fine-sounding approach, maybe. But the devil, as always, is in the detail and at every step with this new communication channel, the number of details