Good IR is like going to the gym and eating healthily – you’re less likely to catch a cold and, if you do, you recover faster
Katie Keita, director of IR at Shopify

Drawing the short straw: How IR responds to short reports

Mar 25, 2020
Short-reports can be extremely damaging to stock prices and reputations. How should IR teams respond?
Less than one month after SmileDirectClub’s IPO, an 8,000-word short-report was published about the company. The report was damning: it included analysis of the company’s financials, alleged that the company had a significant number of Better Business Bureau

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