Melissa Vergel de Dios, head of IR at Philippine Long Distance Telephone Company (PLDT), talks about the role of IR in times of crisis at the IR Magazine South East Asia Conference & Awards 2009
In 2009 PLDT faced fallout from its decision to buy 20 percent of Manila Electric, a deal that was unpopular with the market. PLDT operates a very active American depositary receipt program, with investors spread out across the globe, necessitating proactive shareholder outreach. Melissa Vergel de Dios also emphasizes the need to make management accessible and open to shareholders.
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