IROs to tell their company story in good times as well as in bad
Q. I work for a mid-cap retailer and our stock has been picking up speed over the last two quarters after a particularly challenging time in the first half of 2003. I think we need to be out there selling ourselves as a growth story but my CEO is very reluctant. He fears we might be jumping the gun and doesn’t want to attract short-term growth investors. Any advice?A. Given the recent deterioration of investor confidence and corporate credibility, it is vital that your company is accessible
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Carol Murray Negron
Carol Murray Negron is the former head of investor relations at cosmetics giant Avon, and currently runs her own IR consultancy, Equanimity.
