How do companies get other employees involved in IR?
When an industry analyst downgraded O’Charley’s stock rating recently, the IR team was concerned. The analyst had decided the company, which owns the Ninety-Nine and Stoney River restaurant chains, as well as its eponymous, flagship chain, was going to be affected by the current problems surrounding sub-prime lending in the US. The IR team knew this was not the case, but needed to get its message out to the investment community.
‘At that moment, the IR team needed to engage
You need to register to access 3 free deep dive articles per month. To continue reading please register or login below..
- Unlimited deep dives
- Data-driven research around key topics
- Buy-side insights
- Benchmarking reports
From
$1495
