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Sep 30, 1997

How they do it at Texaco

The real IR story at a $30 bn oil giant

Fans of HMS Pinafore may remember that Sir Joseph Porter rose from a humble legal career to become The Ruler of the Queen's Navee. In some ways, Sir Joseph's career path is less unusual than Elizabeth Smith's odyssey from law to the head of Texaco's investor relations. Most IR professionals come from the fields of communications or finance instead. But Smith's case - as the active Niri and Investor Relations Association member admits - is the exception that proves the rule. 'Working at Texaco,

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