The importance of defining goals at Nationwide Financial Services

Nov 07, 2008
<p>Mark Barnett offers advice on laying the IR program groundwork and setting objectives</p>

IROs should clearly define their objectives and then formulate a strategy to achieve them, says Mark Barnett, vice president of investor relations at Nationwide Financial Services. Similarly, it is essential to establish what management wishes to achieve in terms of identifiable milestones investors can measure. IROs can then incorporate the achievement of these goals into communications, adds Barnett.

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