It's the IRO's job to maximize senior management's time
No matter what the economic circumstances are, whether recession, prosperity or uncertainty, it's always important to know what forces are motivating capital to move in and out of your stock. IR professionals today do a great job developing messages, identifying value drivers, and crafting sophisticated presentations, but often ignore this basic rule: 'Push messages to investors that can buy your stock now.' For example, recent analysis of investment flows show that investors think many growth
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