IR Goes Better with Coke

What is Coke? A bit of sugar, a pinch of flavouring, a splash of water, a fizz of carbon dioxide and a heap of marketing. That formula has produced one of the biggest companies in the world with a breathtaking 35-to-one price/earnings ratio. That enviable p/e ratio reflects Coke's screeching 52 per cent return on equity - but only in part. It also reflects the priority that Coke puts on investor relations. Coke's commitment to IR is widely recognised, a fact that has been confirmed by America's