Linda Armstrong on how best to represent your company
Understand your management team’s objectives for the IR department, and how this can dovetail with wider company strategy, says Linda Armstrong, director at IR Matters. This is best done through interviewing not only the management team, but also others across the organization.
Identify your peer group and follow its best practices, using insider knowledge to find competitive advantages and best represent your company, Armstrong adds.
IROs should also network with other IR officers, she says, as their information and willingness to share their experiences could prove invaluable.
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