Job done

The theory goes something like this: investor relations is an expanding profession, becoming ever more prevalent among not just the top companies, but also small and mid-caps. Increased demand for their services has made IR practitioners this year's must-have in the corporate world – with the humble IR servant (yes, you) reaping the (substantial) rewards. But a great theory isn't necessarily much good in practice. A recent survey by the UK Investor Relations Society reveals that the