Robert Durstenfeld extols the virtue of an integrated communications strategy
IR needs to be integrated with PR, says Robert Durstenfeld, RAE Systems' senior director of corporate marketing.
A joined-up communications strategy between IR, PR and product messaging should result in a single, coordinated message for investors, he notes. This is best achieved when IR and PR departments understand one another’s roles within a company, and appreciate the restraints they each work under, he adds.
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