Three Cs of small-cap success
Wright Medical Group, a Tennessee orthopedic company about to merge with Netherlands-based Tornier, won the grand prix, best investor relations officer and best IR by a CEO (all for small caps) two years in a row.
As Julie Tracy, senior vice president and chief communications officer, arrives at the IR Magazine Awards in New York on March 26, she talks about the underpinnings of her IR approach and the changes a merger makes to a carefully cultivated shareholder base.