Sage Group’s policy for IR in a bear market

Nov 09, 2008
<p>Cynthia Alers explains why it&rsquo;s critical to maintain frequent communications with shareholders during an economic downturn</p>

In a bear market, companies must engage all current and potential shareholders, says Cynthia Alers, director of investor relations at the Sage Group. When times are tough investors are looking for winners and losers, so you need to market your company as a winner, she asserts.

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