We introduced basic things that are not yet common in investor relations but are common in any sales organization
Deutsche Telekom's head of IR talks about an innovative approach to targeting, communications and disclosure
In April 2007, when Stephan Eger took the helm of the IR department at Deutsche Telekom in Bonn, he inherited an IR team of 34, a group ‘so large it would no doubt qualify for Guinness World Records,’ he jokes. Other major German multinationals had strapping teams of 14 or 15 people. Nonetheless, Eger recalls that Deutsche Telekom’s IR function ‘was easily twice the size of comparable IR departments.’ Even with this tremendous manpower, Deutsche Telekom’s IR effort
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