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Oct 31, 2003

Still standing

IR professionals in troubled Latin American economies keep investors on board

Even in times of relative stability, IR professionals in Latin America must be able to give investors an accurate, detailed picture of how potential changes in their country's political and economic landscape could affect their stocks. That's why keeping up with current events and politics is central to the IR role in emerging markets. In addition to being up to speed with regular IR duties, these communications professionals must become quasi-economists and political analysts.'There is a

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