Swedish Outpost

It's a changing of the Swedish guard in New York as Ericsson's US IR director of seven years, Lars Jonstag, returns to his homeland to become VP of communications at Electa. In his place, the multinational telecoms manufacturer has dispatched Per Bengstsson, an able 30-year company veteran, to keep US investors informed. Like most Ericsson personnel, no matter what their position, Bengstsson has an engineering background. But he's not entirely unfamiliar with the foibles of the US investors