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Sep 30, 2003

With a twist

What it is like to do IR in unusual and even taboo industries

Ever wonder what it would be like to do IR for a company in an industry outside the norm? For example, what if your company's key business driver was death or the product it was selling was extremely controversial – like sex? Or what about IR for 'sin stocks' like alcohol, tobacco and gambling?Well, wonder no more. IR magazine decided to find out for you, and what we discovered was both fascinating and strangely ordinary. IR professionals in the alcohol, tobacco, gambling, death and

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