Wanted: Mediterranean IROs

Mediterranean markets have been slow to grasp the concept of IR. Admittedly the profession is relatively new to southern Europe, but the region’s exchanges are seeing a growing concentration of flotations. Although IR is not as crucial in markets rife with companies that are majority-owned by families, changes are afoot, particularly in Spain and Italy. And as family industries get sold off, companies are gradually wising up to IR’s role in improving share price. In Greece, however,