Or how to raise $ 4.6 bn in a down market. A story of best practice debt IR
In November 2000, when the Financial Times proclaimed that third generation mobile telephony (3G) wouldn't be the money-spinner that everyone thought, the news was seized on and reported again and again around the world. The FT report was based on meetings with Keiichi Enoki, the head of the i-mode division at NTT DoCoMo, Japan's mobile phone giant. A bit of a maverick and well known for his outspokenness, Enoki's views on 3G were all the more interesting because earlier that year DoCoMo had
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Heather McGregor
McGregor is a former IRO and investment analyst who currently works on IR assignments for Taylor:Bennett, an executive search firm specializing in communications jobs across Europe
