Advertisers have paid much of my rent for most of my professional life - indirectly at least. It's like relying on alchemy for a living. How does it work? What's it all about? Why do people pay huge sums for ads that I myself would never watch or read? Do other people read them or watch them?
Advertisers have paid much of my rent for most of my professional life - indirectly at least. It's like relying on alchemy for a living. How does it work? What's it all about? Why do people pay huge sums for ads that I myself would never watch or read? Do other people read them or watch them? In Britain, the National Grid used to have standby turbines ready to roar into action during commercial breaks on TV when viewers would rush to put on the kettle or go the lavatory and flush (causing
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